brand analysis.
The work featured here is part of an in-depth brand analysis done for airlines and hotels, determining the true identities behind and perceptions of Virgin Australia, Art'otel, Qantas Airways and Sofitel. Take a look at these boards for Qantas Airways and Sofitel Luxury Hotels for the full analysis of both brands.
VIRGIN AUSTRALIA.
ART'OTEL.
QANTAS AIRWAYS.
SOFITEL.
Note: The images in all mood boards are not mine. They were used for a project to solely express the mood of the brand analyzed.