brand analysis.

What makes people passionate, pure and simple, is great experiences. If they have a great experience with your product and they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commitment.
— Jesse James Garrett

The work featured here is part of an in-depth brand analysis done for airlines and hotels, determining the true identities behind and perceptions of Virgin Australia, Art'otel, Qantas Airways and Sofitel. Take a look at these boards for Qantas Airways and Sofitel Luxury Hotels for the full analysis of both brands. 


Virgin Australia mood board. 

Virgin Australia brand identity.


Art'otel mood board.

Art'otel brand identity.


Qantas Airways mood board.

Qantas Airways brand identity.


Sofitel mood board.

Sofitel brand identity.

Note: The images in all mood boards are not mine. They were used for a project to solely express the mood of the brand analyzed.